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Flip Flop Studios

Fitness studios

More trial sign-ups. More members who stay.

We set up the tools that fill your intro offers, turn trials into members, and win back members who've drifted away.

See plans for fitness studios →

Fitness studio with members in a group class

New members are hard to find, and the ones you have drift away.

New members usually start with a free class or an intro offer, but if they can't find you and sign up easily, they try somewhere else. Then someone takes a trial, has a great time, and never comes back because no one followed up before they lost interest. Meanwhile the members who came three times in January have gone quiet, and there's no easy way to reach them without calling each one by hand.

More ways in, fast follow-up, and members who stay

We set up an intro-offer page, your Google profile and social posts so more people find your studio and sign up. Every new sign-up gets a fast reply and a friendly follow-up series around their trial, so more trials turn into members. Then check-in messages and win-back offers bring back members who've gone quiet. You don't learn new software. We build it, connect it and look after it.

Fill your intro offers and free trials

New members usually start with a free class or intro offer, if they can find you and sign up easily.

What we set up

  • An intro-offer page that turns visitors into sign-ups
  • Your Google Business Profile and a steady flow of reviews
  • Scheduled posts to Instagram and Facebook
  • Facebook and Instagram ads for intro offers (Autopilot plan, ad spend extra)

Turn trials into members

A trial that goes well is the best path to a member, but only if someone follows up before they lose interest. When every new sign-up gets a fast reply and a friendly series of nudges before and after their trial, more of them come back and sign up.

What we set up

  • An instant reply to every new sign-up
  • A friendly follow-up series before and after their trial class
  • Class booking with confirmations and reminders
  • All calls, texts and DMs in one inbox

Keep members and win back the ones who drifted

Members who've gone quiet are the easiest ones to bring back. They already know your studio, and a friendly check-in or a reason to return is often all it takes to get them through the door again.

What we set up

  • Check-in messages to members who've gone quiet
  • Win-back offers for past members
  • Review requests from happy members
  • Referral reminders that reward bringing a friend

How it works

How it works from a search to a member who stays

Here's what happens from someone finding your studio to a trial, a follow-up, a review, and a past member coming back, without you chasing each step by hand.

  1. 1

    More people find you

    Your intro-offer page, Google profile and social posts bring new enquiries in when people search nearby.

  2. 2

    They sign up for a trial

    They sign up on your intro-offer page and get an instant reply, so they feel looked after before they even arrive.

  3. 3

    They get a follow-up around their trial

    A friendly series of messages goes out before and after their trial class, so more of them come back and sign up.

  4. 4

    Happy members get a review request

    A friendly review request goes out automatically, and every review lands in one place to reply to.

  5. 5

    They come back and refer others

    Check-in messages and win-back offers bring quiet members back, and referral reminders reward them for bringing a friend.

Which plan fits a fitness studio?

Essentials

$199/mo

Get found on Google, collect more reviews and answer every message.

Growth

$499/mo

Most popular for fitness studios

Adds an intro-offer page, trial follow-ups, class booking and win-back messages.

Autopilot

$899/mo

Adds ads for intro offers and an AI chat that answers questions any time.

Made for fitness studios

If your trials don't turn into members and the members you have drift away with no one staying in touch, this is built for you.

  • Yoga & Pilates studios
  • Spin & cycling studios
  • HIIT & bootcamp studios
  • Strength & weightlifting gyms
  • Boutique fitness studios
  • Personal training studios
  • Barre & dance fitness
  • Boxing & martial arts
  • Cross-training & functional fitness
  • Reformer & mat Pilates
  • Meditation & breathwork
  • Small-group & semi-private training
  • Group & multi-location studios

Goes well with

Services that fit this setup

Common questions

Before you book

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Let's get your marketing running itself.

In a free 15-minute call, we'll find where leads are slipping through the cracks and show you exactly what we'd set up. No tech talk, and you'll leave with ideas either way.